Pro Tip: Four Reasons to Boost Facebook Posts
Promote a post to people outside of your current followers.
Do you have a Facebook business page? Have you tried boosting Facebook posts? Boosting a post allows your content to be seen by more people, including those who don’t currently follow your page. You can even set parameters for your audience by a specific geographic area, allowing you to create a custom audience to promote your business by location.
Here are four reasons to boost ads.
Advertise Immediately. Do you find yourself with information you need to share right away? Boosting is a great way to promote an event, a price reduction, open house, special offer, etc. It takes time to put together an email, flyer, or even mail postcards. Boosting an ad on Facebook will get the job done quickly, often for less money.
Generate Leads by including a Call to Action. Do you need a jumpstart to generate leads now? Adding a BUTTON to your boosted post will encourage people who view your ad to respond to a call to action. Buttons are second on the boost post menu and include options to book now, learn more, shop now, sign up, send message, or call now.
Drive Traffic to Your Website. Are you running a post that is doing really well? Boost it to get more exposure! Be sure that your website link is included in the post to ensure that you are driving traffic back to your website.
It’s cost-effective. Are you looking for ways to optimize a tiny marketing budget? Small businesses quickly learn to stretch their marketing budgets. Boosting a Facebook ad is one way to market yourself to customers without spending a whole lot of money.
